Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers.
Amazon is definitely the right place for merchants looking to increase sales – it’s just a matter of picking the right advertising product. Here’s a rundown of the three most popular forms of Amazon advertising: product, local, and display ads.
When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents a huge opportunity for advertisers. Also: AdGooroo reveals which brands are seeing the most PLA impressions so far.
Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+ percent compared to this time last year. Meanwhile, Bing Ad traffic and costs are up, but ROI is stable.
What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are directly leading to consumers actually buying a product will give you great insights and help optimize your campaigns.
RLSA offers a great potential to get creative and target potential customers by combining a visitor’s website behavior with their subsequent search queries. Here’s how you can get started using RLSAs and best practices for strategy and structure.
Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search, which allows users to search for things across the Web, devices, apps and the cloud.
While ecommerce businesses have already had access to showing reviews in their ads, this new extension allows advertisers to add testimonials right into their ads, and you can choose from a direct quote or the summary of an accolade.
Marketers using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no longer be available. Instead, Google is steering users to their new Keyword Planner, which launched earlier this year.
It’s time to stop whining and start winning! If you haven’t migrated already, or you have migrated but aren’t doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible.