Google Analytics has announced several changes to segmentation are starting to roll out. Updates include segmentation based on users (not visits), cohort analysis, six new segment templates, and a new interface. Here’s a rundown of what’s new.
Do you know how many times users come back to your website over time? Have you considered how this information could help you plan your marketing campaigns? It’s time to take a look at the Frequency and Recency Report in Google Analytics!
With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here’s an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords.
Your goal: to ensure you’re getting the most from your SERP display and keyword targeting. Here’s how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings.
Google Analytics provides a helpful report called New vs Returning. This post will explain all about what this data is, when to use it and how to get the most from it. With this data you can start to understand your users a whole lot better!
Establishing an effective prioritization model is fairly simple, and doesn’t have to be overly complicated or involve any specialized tools of any kind. Here are some guidelines you can think about when starting your own prioritization model.
A searcher who lands on your landing page will give you a couple of seconds with your headline to tell them why they should stay. Here’s a primer on constructing three headlines types corresponding to three different prospect levels of awareness.
Marrying online and offline marketing initiatives is a daunting challenge. If you’re looking to improve your lead generation efforts, here are a few techniques to help boost online conversion rates while enhancing your offline close ratios.
A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here’s why you should use SEO visibility, links acquired, domain authority, search traffic, and core rankings as leading indicators.
If you’ve had problems integrating your Google AdWords and Google Analytics accounts together, you’re in luck. Google is offering better support in order for advertisers and users of Google Analytics to link their accounts together.